Customer portfolio analysis using the SOM

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چکیده

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Customer portfolio analysis using the SOM

In order to compete for profitable customers, companies are looking to add value using Customer Relationship Management (CRM). One subset of CRM is customer segmentation, which is the process of dividing customers into groups based upon common features or needs. Segmentation methods can be used for customer portfolio analysis (CPA), the process of analyzing the profitability of customers. This ...

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ژورنال

عنوان ژورنال: International Journal of Business Information Systems

سال: 2011

ISSN: 1746-0972,1746-0980

DOI: 10.1504/ijbis.2011.042397